19th-20th April 2010- Sandton Sun- JHB
SYNOPSIS
Nowadays, many businesses such as Casinos, banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers retain existing ones and maximize their lifetime value. At this point, close relationship with customers will require a strong coordination between IT and marketing departments to provide a long-term retention of customers. Are you considering promoting an effective rewards program for your company? Do you want to retain clients and grow your client base in your company?
CRM plays a crucial role in the success of any organization.2010 provides an opportunity for companies to grow and extend their client base both national and internationally. The new business reality: heightened competition, relentless pressure to reduce costs amidst difficult economic times, well-informed and fickle customers. As consumer confidence declines in South Africa, it is now even harder to attain steadfast customers who will stick with you through tough competition and fluctuating expectations. In order to thrive and gain a competitive advantage in today’s economy, it is crucial to leverage on CRM’s capabilities to retain valuable customers and acquire a 360° insight into your customers’ needs. One of the ongoing challenges successful businesses face is in optimizing customer satisfaction and developing Customer Relationship Management. So many companies "jump on the bandwagon" of improving customer service in order to impact customer retention levels.
TO REQUEST A BROCHURE PLEASE CONTACT: Sasha Pillay, Marketing Manager (T) 011 326 0331/ (F) 011 326 0331/ (E)sashap@amabhubesi.com